The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself. Mass media ideas that aren’t working anymore (like branding) are winding down as “what works” is becoming increasingly evident: direct response marketing. Like it or not, whether you’re a small business owner or a brand manager,...Read More
One question that we often get asked is ‘how can we develop world class digital capability.’ It often comes after companies have tried traditional methods that, when done in isolation, are doomed to failure. A common tactic tried by many is to hire ‘digital gurus’ to come and magically fix their problems. They are then...Read More
Editor’s Note: Now and then we’ll spotlight one of our amazing Google Places reviewers. Both so you guys can start to get to know one another and so we can pull together and share our favorite local places. Today we introduce you to Denise Sakaki from Seattle. Want to be one of our Featured Users?...Read More
