Join the UK Google Online Media Specialist team for a live “Driving Online Conversions with Remarketing” webinar on Tuesday May 1st at 3:00 PM GMT (10:00 AM EST / 7:00 AM PST). 97% of website visitors do not convert the first time they visit. Remarketing can help you re-engage with your potential customers and bring...Read More

Consider these three exact and phrase match keywords in AdWords.  [waterproof sunblock]     “bollard cover”     [single serving coffee maker]  Now have a look at these two rows of search queries. 1. waterproof sunblock     buy bollard cover     single serving coffee maker 2. waterpoof sunblock      buy bollard covers...Read More

Has anyone you know lost control of their online accounts? Cases like the “Mugged in London” scam demonstrate why it’s important to take steps to help secure your activities online. If you reuse the same password on multiple sites and one of those sites gets hacked, or your password was stolen through a phishing scam,...Read More

We are excited to announce the launch of account labels. Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most interest to you. To see the opportunities that labels enable, let’s meet...Read More

Today, we’re introducing more details about your Quality Score in AdWords. Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you’ll understand whether your performance expected clickthrough rate,...Read More