Groupon has added $135 million to its war-chest, and now has raised a total of $165 million to fend off competitors in the deal-a-day space it has pioneered. The investment gives Groupon a valuation in excess of $1 billion. The company, which makes its revenue by keeping 35-50 percent of the face value of its...Read More
If You Have a Business Website, and You should do, then You MUST Have a Blog Blogging produced a revolution in the business of online marketing. While blogging is a great Web 2.0 marketing tool for any business, it has become, especially for new, shoestring budget start-ups, a vital means to getting website traffic. The...Read More
Next Tuesday I will be leading a workshop at the Yellow Pages Association meeting in Las Vegas that I’ve ambitiously titled, “Built to Last: the New Yellow Pages Organization.” The idea is to develop some understanding of how industry organizations will need to adjust to new realities of the business, which will include a more...Read More
Web 2.0 Has Changed How Small Businesses Market their Businesses Though still in its infancy, Web 2.0 has completely altered the way businesses market online. It puts business collaboration not only in the hands of managers and employees, but also customers and potential customers, decentralizing the chain-of-command into more of a spider-web effect. Entrepreneurs looking...Read More
The Dutch-based online video player Spotzer has taken what is has learned about efficient process management in video product and is applying it to the high volume production of wesbites. Spotzer, which is part owned by European Directories, is launching a website creation service in partnership with Websplanet that utilizes an inventory of category specific...Read More