When Zynga shelled out $ 200m for OMGPOP, the maker of Draw Something, the social gaming giant was buying what was, at the time, the owner of the hottest mobile game in the world. But despite its popularity and the fact that it was generating hundreds of thousands of dollars each day in revenue, the...Read More

Almost three quarters (73%) of smartphone owners use a social networking app on a daily basis and a further 19% at least weekly, according to a survey by Lightspeed Research. In contrast, tablet owners tend to use business apps (63%) or finance/banking apps (56%) daily rather than social networking apps (32%). This highlights the fact...Read More

IgnitionOne won a Econsultancy Innovation Award earlier this year for their work in web analytics and optimisation.  James Yancey is VP, Global Strategy at IgnitionOne, and we asked him about engagement optimisation… When you won one of our Innovation Awards for 2012, the judges said that you proved “engagement optimisation is a science, rather than...Read More

Once again, here’s a round up of some of the best infographics we’ve seen this week.  Topics include how social logins and sharing affect e-commerce, screen resolution trends, mobile payments and page speed. If your eyes are srtraining to see the detail, click on the images for larger versions… How social logins and sharing affect e-commerce...Read More

We’re just weeks away from the Facebook IPO, and today, the company filed an amended S-1 detailing the price it will seek for its shares. According to that S-1, Facebook plans to sell some 337m shares at a price between $ 28 and $ 35. In this price range, the company will be valued at...Read More