Over the past few weeks I’ve been spending even more time than usual on Facebook, putting together a new update to our report: Facebook Pages for Business: A Best Practice Guide.   It’s been a mammoth task, with Facebook in an almost constant state of flux over the past 12 months. The Facebook Pages for Business...Read More

We’ve been growing pretty quickly these past few years, and when that happens you often need external support. More often than not we’ve turned to agencyland to find help. Sometimes we’ve needed to bring in an agency on a tactical level, to help us with a specific – and perhaps one-off – project. On other...Read More

Fewer than 10% of connected TV owners have actually used their device to go online, according to new data from Kantar Media. The futurePROOF study found that just 17% of British adults own an internet ready TV set and more than a third (36%) of respondents said they did not see the point in going...Read More

Since this is my 2,000th article on Econsultancy, I thought it was an opportunity to share what I’ve learned over the past five or six years writing for this blog.  I started out as a relative novice, but I’ve learned a lot along the way, and hopefully my 2,000th post is much better than my...Read More

Facebook is the world’s largest social network and arguably it knows more about many individuals than any other organization. The data it collects from the hundreds of millions of users it serves has enabled Facebook to build a billion-dollar advertising business, and serves as justification for Facebook’s valuation, which may top $ 100bn when the...Read More