In partnership with Responsys, Econsultancy has launched some new research for 2012, the Cross-Channel Marketing Survey, which looks at the cross-section of different online and offline channels, including integration with email, display advertising, mobile, plus much more.  The research aims to benchmark trends within the market, and the launch of this brand-new survey reflects the growing...Read More

The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad.  Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices.  For marketers and...Read More

Blackberry apps may not have the greatest reputation in the world, but recent updates suggest that social networks haven’t given up on the old boy just yet. Foursquare announced on Friday that it had upgraded its Blackberry app to make it “speedier” and improved the GPS logic. But that’s not all – notifications will now...Read More

In the battle for fashion shoppers in natural search, research by I Spy Marketing shows that ASOS is trouncing the competition. The e-tailer appeared in the top ten for 66 out of 72 generic fashion search terms in Google – Amazon was the second best performing retailer followed by Debenhams. The Fashion Sector Report found...Read More

Over the last year, much attention has been paid to, and in fact a cottage industry has grown up around, optimizing landing pages for mobile devices. But too often landing pages are not optimized for mobile users, generating frustration and anger rather than conversions. According to Walker Sands, 12.6% of total website traffic was driven...Read More