As more businesses are jumping on the content train, we had a chance to talk to Lee Odden who just released his first book Optimize: How to attract and engage more customers by integrating SEO, Social Media and content marketing. Odden gave us the scoop on why he wrote Optimize, how we can start integrating...Read More

For today’s Twitter showdown, we’re moving away from the shelves and into the skies. With a look to two of the most talked about airlines, we’re pitting Virgin America against United Airlines. With different approaches to social media, which airline do you think will win today’s social media media battle? Virgin America First up, Virgin...Read More

While nobody can deny the massive popularity of Rovio’s Angry Birds franchise, there are plenty of skeptics who question whether Rovio’s cash cow will remain popular forever. And for good reason: in today’s fast-paced and highly-competitive gaming market, which now includes millions of social and casual ‘gamers’, producing hits is difficult but keeping them hits...Read More

Thanks to Amazon’s dominance, it’s easy to forget that traditional bookseller Barnes & Noble (B&N) has managed to build a decent digital portfolio of its own. In the past, that has sparked speculation that B&N would eventually spin off its NOOK division, freeing its digital business from the baggage of its brick-and-mortar business. Today, B&N...Read More

We have learned a lot about Facebook’s $ 1bn acquisition of photo sharing service Instagram in the two weeks following the deal. From details of the negotiations to the motivations that drove both parties to deal, a clearer picture has emerged about Facebook’s largest purchase to date. In spending a ten-figure sum to purchase Instagram,...Read More