That didn’t take long. Just two weeks after Microsoft announced that it had purchased a major collection of patents from AOL for $ 1bn, Microsoft has turned around and sold 650 patents to Facebook, which is being sued by Yahoo for patent infringment. Microsoft will retain a license to the patents, and as part of...Read More
InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total. Apple’s iOS maintained its dominance over Android and RIM OS with a 45.7% share of available impressions, though this was actually down 2.7% on last quarter. Android now accounts for 26.1%...Read More
With the EU e-Privacy Directive’s compliance ‘deadline’ just a month away, many businesses are wondering not only what they should do about it, but also how the law will be enforced by the ICO. While working on our EU cookie law guide, I spoke to Dave Evans, Group Manager for Business & Industry at the Information...Read More
Attribution modelling, multi-channel funnels, customer journey mapping… it’s all very hot at the moment. As part of my preparation for a talk I’m giving this Wednesday I had a look at Econsultancy.com’s own data for how different digital marketing channels contributed to conversions. I was interested by what I found so wanted to share it...Read More
Only one in ten UK businesses is able to effectively measure ROI from social media, according to a new survey by EPiServer. This is despite the fact that more than three-quarters of respondents said they are either running an online community or plan to do so in the next 12 months. Social media ROI EPiServer’s...Read More
