Social gaming on Facebook may be past its prime, but don’t tell social gaming juggernaut Zynga that casual gaming is. The company, which went public late last year, yesterday reported $ 321m in revenue in the first quarter of 2012 — its highest quarterly revenue figure ever. All told, bookings rose to $ 329m, up...Read More

Recently I listed a bunch of creative 404 pages, which a) made for light reading, b) show that it is possible to deal with problems in an engaging way, and c) goes some way to prove that an interesting 404 page is an easy way of generating some extra link juice. Since it’s Friday here’s...Read More

Brands need to learn to “close the viral loop” to encourage users to share their content, according to Facebook director of platform partnerships Christian Hernandez. Speaking at TNW 2012 in Amsterdam, Hernandez said that, in order to properly make use of Facebook’s 500m daily users, brands must make sharing content easier. And the way to...Read More

Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks. For some, the company, which has raised tens of millions of dollars in funding, is the “standard for influence” it describes itself as. Others are more skeptical, questioning the ability of any company to truly...Read More

Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP) which have been running for three years.  These programs connected brands with developers to help them optimize social plugins, build apps on the Facebook Platform, develop strategies,...Read More