Yahoo’s fall from grace is well documented, with its once dominant position in the search industry undermined by years of mismanagement. New CEO Scott Thompson has a major task on his hands reversing the company’s declining fortunes, with his plans currently focused on boosting ad revenues and forging a closer alliance with Microsoft. We’ve flagged...Read More

Traffic Junction has launched a new service that turns consumers into affiliate marketers through the use of social recommendations. After signing up to Have You Seen, consumers can send unique links to their friends and family recommending products from a range of retailers. It is compatible with email, Facebook, Twitter and Google+, and if the...Read More

Visitors to Dixons’ website were greeted with an error message on Monday after the site went offline due to increased traffic volume during its annual sale. Or at least that’s what the error message said. However Currys and PC World, which are both owned by Dixons Retail Group, also went offline with a spokesman quoted...Read More

Let’s face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets. Soon it will just be the price of entry. Everyone will have a rich content library, so a new eBook or video won’t be enough to make you jump out...Read More

Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content. But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus?...Read More