The Super Bowl is an exciting time for the brands that shelled out big bucks to reach millions of consumers on one of the biggest days in the world of sport. That was certainly true for Toyota. The carmaker had high hopes for its Camry Effect campaign, which it described as one of the “most...Read More

You thought they were gone. Those pesky, annoying, experience-destroying things. Yes, I’m talking about iFrames. Popular a decade ago, they’ve made a few appearances in the past several years. The once-popular Digg, for instance, turned to them to implement its DiggBar. But now they’re back. As detailed by Brent Csutoras on Search Engine Land, the...Read More

The rapid growth of mobile technology and its adoption throughout society has arguably been a boon to both employers and employees. When put in capable hands, a smart phone can be an incredible promoter of productivity. But that doesn’t mean that smart phones are perfect. There’s a reason, after all, that many corporate workers given...Read More

While the debate surrounding Pinterest’s value as a marketing tool continues, we’re finding the stats behind the social curation site increasingly interesting. Last week we covered data from Experian that revealed the demographic profile of ‘those who pin’, and over the weekend, Monetate released a new infographic that follows on from this. While the chart...Read More

As this week’s news is dominated with the news of another founder splitting ways with his company, we’re reporting moves in the US by RIM, Virgin America, Nokia, Comcast and Zynga amongst others. Did you hear of any big moves that will affect our industry that we didn’t catch? Let us know. Research in Motion...Read More