Toyota has launched the social media arm of its recent Outsmart Life campaign for the Yaris, with rapper Gadget. Consumers can have their own personalised video created for them by Gadget and Slick, the puppet which was featured in a previous Toyota Yaris campaign. The campaign aims to engage a younger target audience, and ties in with...Read More
The window for going public is open for today’s most attractive technology and digital media companies, even if Wall Street has been relatively cool to new tech issues. Yesterday, mobile ad network operator Millennial Media announced that it is joining the IPO fray, filing its S-1 in the U.S. to go public. According to that...Read More
As of mid-December 2011, six of the largest online spending days ever in the United States had been seen during the holiday shopping season. So it’s not surprising that the holiday shopping season of November and December of last year proved to be the biggest ever. According to comScore, the total haul for online retailers...Read More
Social video company Unruly has today announced a $ 25m round of funding as global online ad spend is set to reach $ 110bn by 2014 – and online video is predicted to be the fastest growing category within this. Across the industry, social video campaigns generated 2.7bn views throughout 2010, more than 8bn in...Read More
IT departments can create a lot of value when they take responsibility for Integration Technology, bringing together the activities of people across the organisation and beyond its increasingly porous boundaries. But if they sit behind their firewalls chanting verses from the ITIL, then they deserve to die. I keep hearing rumours that IT is dead....Read More
