With the advent of shopping related media in the ad market today, it’s no surprise that many people have a hard time defining the right expectations for performance from their retail publishing partners.  Not long ago, it was unheard of for a brand or agency to be purchasing digital media on a retailer’s website. However, with...Read More

We may be in a bubble, but you wouldn’t necessarily know it considering the latest generation of internet IPOs. Groupon’s stock is trading below its first day closing price, Zynga’s stock closed below its issue price when it debuted last week and the market didn’t seem too excited about the spin-off of TripAdvisor from Expedia....Read More

We’ve heard from Google, YouTube and eBay, even Facebook a few weeks back, but now it’s the turn of AddThis to reveal its ‘most shared’ social networks, devices and topics. Probably the best known of the ‘sharing button’ services, AddThis’ infographic is based on over 11m downloads, 1.2bn users and spans 350 different services. The...Read More

The fight against SOPA, the Stop Online Piracy Act, may be one of the most important fights ever waged on the internet. It threatens to change the course of the web’s development, and not for the better. Given the impact this dark and misguided legislation would have on the internet economy, it’s no surprise that...Read More

The Econsultancy team is taking a break for Christmas, so we won’t be publishing anything new here for just over a week. Normal service will resume on January 3rd, but until then, here are some of the year’s best posts, news and reviews. Here are the top 25 posts we’ve written this year, according to...Read More