The prediction that “mobile is going to be huge!“ has been over-egged for nearly a decade, but the past several years have erased all doubt that may have existed about the truth of this statement. In 2011 however, mobile “turned a corner”, according to Google at least. The search giant is, unsurprisingly, a big part of...Read More

It’s the time of year when lists are produced in their hundreds; wish lists, predictions and trends for 2012.  2012 is the year that marketers can affect change more than ever. The reality is that we don’t always get what we want, sometimes we have to work that little bit harder to get it. Here’s...Read More

ASOS says that its Marketplace sales have grown 690% over the past year. Established a year ago, ASOS Marketplace allows boutiques, vintage collectors, individuals and designers to open virtual stores, a little like US e-commerce giant Etsy. A 10% selling fee applies to individuals for each item sold, with no listing fees or pricing menus....Read More

Customer loyalty schemes are not necessarily driving brand loyalty, according to a new report. Research conducted by The Logic Group and Ipsos MORI found that 68% of consumers are members of supermarket loyalty schemes, but only 47% of those feel loyal to their supermarket. Overall 77% of the 2,000 British consumers surveyed are members of...Read More

If you’ve been reading the headlines about the Kindle Fire lately, you might be surprised to learn that Amazon has already moved millions of units of its tablet and is now the proud creator of the best-selling Android tablet. Web usability guru Jakob Nielsen isn’t a fan, and went so far as to say that he...Read More