In these times of recession, online gaming is a boom industry, as witnessed by Zynga’s IPO today. The deal values Zynga, the maker of FarmVille and CityVille, at $ 9bn and is the largest US internet IPO since Google raised $ 1.9bn in 2004. And new data from gaming firm Pando Networks gives further evidence...Read More
When Apple launched its iAd mobile advertising offering, there was reason to be excited. After all, Steve Jobs was promising something revolutionary, and betting against him was not for the faint of heart. Unsurprisingly, major brands lined up to try out iAds. Yes, the minimums were high, and Apple exerted far more control over the creative...Read More
Little more than a year ago, I asked the question, “Will the Mac app store change the desktop software landscape?“ The answer may not yet be obvious, but one thing is for sure: Apple’s attempt to bring the app store model to the desktop isn’t a flop. Yesterday, the company announced that less than a year after...Read More
How can you make the most of the power of platform economics to drive success? Learn what to look for in a platform. Last month, I wrote about my unfortunate experience with Facebook, which took it upon itself to broadcast my entire Spotify listening experience to the world, seemingly without my knowledge or permission. This aggravated me...Read More
Twitter unveiled a new look yesterday, setting itself the goal of becoming consistent across all platforms. And by ubiquitous, Twitter means boosting its 100m active users – who currently tweet 250m times a day – to 7bn. Speaking at LeWeb today, director of platform Ryan Sarver said the focus was on simplicity. In a world where...Read More