The release of companies topping the Fortune 500 list proved a bright spot in today’s still shaky global economy, but John Sviokla, a principal and US business leader for strategy and innovation at PricewaterhouseCoopers, believes there’s much good still to anticipate. He spoke last week at Guardian’s Activate Summit in New York. The summit attracted...Read More
Have a craving for a pizza? Normally, you’d have to step away from the computer and make a call, but the next time you’re hungry, you might not have to move or pick up the phone to fill your stomach. If you happen to live in New Zealand or Australia, you can now place your...Read More
Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google’s guidelines and they get penalized. This SEO campaign then ruins the competitor’s organic rankings in order to improve...Read More
The future of Google’s greatest social networking effort to date, Google+, may be debatable, but the search giant hasn’t found it very difficult to lure brands to Google+. And for good reason: Google+ has been Google’s most respectable social effort to date and brands have learned that getting on board services before they get big...Read More
Global drinks giant Diageo, custodian of iconic brands such as Johnny Walker, Smirnoff, Jose Cuervo, Guinness and Moet & Chandon found itself at the centre of a public relations storm this week after it was alleged that they unfairly intervened at an annual drink industry awards event to prevent a rival from picking up an award....Read More
