Twitter has started to roll out a new look, starting this evening. A blog post announced that the company has simplified the design to make it easier than ever to follow what people care about, connect with others and discover something new.   Over the next few weeks this will appear on Twitter.com, mobile and...Read More

For traditional publishers trying to find their place in the 21st century, digital media is both a blessing and a curse. The blessing: incredible opportunities to reach their audiences across channels, building stronger relationships in the process. The curse: digital has upended huge parts of the revenue models that kept them flush with cash in...Read More

Amazon is the 800 pound gorilla of e-commerce, and to maintain its dominance, it has developed a number of competitive advantages that will make it harder for any other company to take its throne. Increasingly, one of those competitive advantages is Amazon Prime, which, among other things, offers customers free two-day shipping on all their...Read More

In 40 days brands will be able to apply for their own dot brand web extension.  The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘pepsi.com/news’. To make...Read More

The importance of thought leadership in marketing and PR is certainly nothing new. But I’m constantly amazed how many brands get it totally wrong! In an increasingly digitally driven world, thought leadership continues to be an excellent way to reach out to key decision makers, but it’s not as easy as you might think. The...Read More