New research reveals that almost half of Britons (47%) have reviewed a product online, compared to just 33% in the US. According to the survey from recommendation agency Lexis and digital outfit Beyond, nearly half (43%) of those based in the UK go on to purchase products after engaging with brands online – but less...Read More

‘Big data’ has become a big buzzword in the tech community over the past year, and for good reason: technology has made it possible for companies to collect massive amounts of information and analyze it in ways that were never before possible. To Reid Hoffman, the founder of LinkedIn, big data is so important that...Read More

Most of us will have experience of meeting people who are apathetic or downright resistant to digital. This is just a fact of life, but it can be problematic when that person is your boss. In some companies I believe that generational change will be required before they’ll properly adapt to a multichannel world that...Read More

I’ve just got back from a brilliant business networking breakfast at Maidstone, Kent with 4Networking. Not having been to 4N Maidstone before, I was pleasantly surprised at the quality of the meeting and the number of other business owners who also attended. I met with a number of business owners, from Russell Crampton of Fuelled...Read More

The a4uAwards were held in London last night and it was great to see some excellent case studies in multichannel marketing among the winners. As usual, Econsultancy was represented on the judging panel. Among those picking up gongs at the annual UK performance marketing industry ‘Oscars’ was Debenhams for its in-store voucher redemption campaign.  An...Read More