With the iPad, Apple has a significant lead in the market for tablet computing. But companies like Samsung aren’t prepared to cede the market to Apple. Samsung’s would-be iPad killer is the Android-based Galaxy Tab, which debuted late last year. It hasn’t dethroned the iPad, but Samsung is launching a 10.1″ version of the Tab...Read More
When Apple launched iAds, Steve Jobs said that the foray into advertising was about more than just exploiting an obvious opportunity. “We want to change the quality of the advertising,” he said. But while Apple’s successes are generally pretty clear-cut, the verdict is still out on iAd. Some of the advertisers buying in early didn’t...Read More
Shoe retailer Schuh has just released an iPhone app which allows customers to shop from their mobiles, as well as finding their local store. At first glance, the app looks promising, so how does it perform, and can users easily make a purchase from the app? Homepage and navigation Schuh has opted for a simple...Read More
Recently, Google has stepped up its effort to improve the quality of its SERPs. But despite its effort, which seems as concerted as it is genuine, one thing is clear: there’s only so much that can be done. Google can’t uncover every paid link, and even after cracking down on content farms, there are those who...Read More
Incredible as it may seem, it’s been 10 years since the Interactive Advertising Bureau updated its standard advertising units. Six new formats selected in a “Rising Stars” competition will be officially sanctioned by the IAB if they gain sufficient market traction in the next six months. The formats were chosen in large part for their...Read More