With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what does the future look like for different affiliate models? There has been considerable talk in the trade press about the extension of the ASA digital remit, but the discussion has mainly been about the impact...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More

Television programming has always been a popular subject for water cooler conversations at work, so it doesn’t take too much imagination to think that social media and television are a match made in heaven. But according to a survey conducted by online television hub SideReel, expectations about social media and television may be a little...Read More

Television has been called many things, and in the past several years, one of those things is ‘dead‘. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it’s television advertising, not digital advertising, that will benefit most from economic recovery....Read More

Media executives around the world are holding their breath. Rupert Murdoch’s bold and risky bet on the iPad is on the way. The ultimate hope: it will prove that the iPad is a viable platform for profitable content distribution. A big part of the ‘profitable‘ part: paid content. But media executives might not want to...Read More