The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble. That’s what Forrester Consulting found in a study that...Read More

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement. Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever....Read More

Facebook’s Mark Zuckerberg is the CEO of the world’s largest social network, and, on paper, one of the world’s richest people. His creation, started more than seven years ago in a Harvard dorm room, has changed the face of the internet and impacted the lives of millions of millions of people around the world. For...Read More

Here’s a quick quiz. What’s the difference between a demand-side platform (DSP) and a real-time bidding (RTB) platform? Can media buyers get the same results from both? Which is more beneficial for publishers? What about yield optimization vs. data optimization? Dozens of startups claim to answer those questions, but there’s really no way for publishers...Read More

Developers have arguably never had it better. A big reason for that: there are virtually countless APIs that enable developers to build really cool applications on top of foundations that someone else invested in laying down. When it comes to APIs, however, a lot of attention is focused on popular services that have created platforms...Read More