We thought we’d give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences… LinkedIn DirectAds are the online community’s approach to pay-per-click. At Velocity, we’ve done plenty of Google PPC ads for our clients and we’ve experimented a bit for our own agency promotion. So we thought...Read More

Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes. At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a...Read More

Facebook’s rise has been incredible, but it hasn’t exactly been smooth. It’s easy to forget that on its way to the top of the social networking world, it has faced a fair share of challenges. One of the biggest challenges: numerous privacy flubs. Flubs which in part inspired Diaspora, the high-profile open source project to...Read More

The launch of Instant Previews has the potential to impact e-commerce site design, though much depends on how many people actually notice and click on the magnifying glass icon.  If it becomes significant, how should etailers respond? I’ve been seeing how a number of e-commerce sites and product pages look on Google Instant Previews…. Whether...Read More

At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...Read More