Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone. By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots...Read More

Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software. It also found that the cost-per-click of social ads increased by 26%, while the CPC of marketplace ads decreased by 26%. Marin said the improvement in CTRs is thanks to Facebook’s new social ads, such as...Read More

Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3. Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial. The NFC payments are enabled using Visa...Read More

Alternative payments such as digital wallets and direct debits are set to overtake credit card payments as the predominant payment method in e-commerce, according to stats from WorldPay. WorldPay’s new study, ‘Optimising Your Alternative Payments’, found that while credit and debit cards are the most common form of payment in the UK and US, in other...Read More

If you’ve ever seen a presentation by a Facebook exec, you’ll know that they hold up The Guardian as the poster child for building an audience using a timeline app. After launching its social reader last September The Guardian reported 4m installs in just two months, and in March it predicted that social traffic would...Read More