Jake Nickell is the founder of Threadless, a brand that has become synonymous with t-shirts, design, community and crowdsourcing. Somewhat disturbingly, Threadless is this year celebrating its tenth birthday. They grow up so quickly these days!  Jake has commemorated this double-figure milestone by producing a rather lovely book, called Threadless: Ten Years of T-Shirts from the...Read More

McDonald’s may be a large brand, but it doesn’t always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than ,000. Rick Wion, head of social media at McDonald’s, is a big fan...Read More

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. This latest entry comes from Jed Hallam’s blog, and looks at the reason why companies need to join up their marketing efforts: the consumer.  Why is...Read More

As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won’t come back. I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they...Read More

The platforms offered by companies like Facebook, Twitter and Apple offer entrepreneurs some very compelling features. They often bring to the table built-in audiences, and, in some cases, established business models. For reasons like these, it’s no surprise that a growing number of entrepreneurs are building entire companies on top of a specific platform. And...Read More