MDC Partners, the holding company that owns ad agencies like Crispin Porter & Bogusky and Kirshenbaum Bond Senecal & Partners, is about to launch a “Million-Dollar Challenge.” One (or more) lucky marketer will win million and the chance to run his or her own agency. Winning a million dollars to start your own digital marketing...Read More

Twitter has gotten the blame for killing a few movies at the box office this year. But Disney’s Pixar is hoping the microblogging service can help their latest release, Toy Story 3, win fans. Disney’s latest film is the first brand to win a slot in Twitter’s new Promoted Trends ad slot. And while Twitter...Read More

Search Ignite and Golley Slater have today released a case study to show how they have used click attribution to increase online bookings for Center Parcs.  Center Parcs has previously used the last click attribution model, but has been using cross-channel measurement and attribution in its digital campaigns for the last six months. I’ve been...Read More

Is the age of expensive brand sponsorship coming to an end? The World Cup starts today and the brands getting the most brandlift from the events are not the ones who signed expensive sponsorship contracts. It’s Pepsi and Nike who have achieved the most World Cup buzz so far. But Adidas and Coke are the...Read More

AOL’s CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of...Read More