If Adobe can position itself as an open platform advocate, it will be one of the great feats of modern marketing. The company has spent the last few years being bashed — and banned — from Apple’s mobile products. After Steve Jobs wrote an open letter explaining Apple’s distaste for Adobe’s product Flash last month,...Read More

Thanks to the rapid growth of digital cameras — and camera-equipped smartphones — traditional camera makers have had to make a lot of changes over the past few years. Eastman Kodak Company, for instance, went from selling $15 billion of film five years ago to less than $2 billion last year. To counter that shift,...Read More

After years of speculation, Twitter recently launched an advertising platform of its own. After nearly two months in the wild, some of the marketers who jumped on board to use it first are speaking out. What they’re saying is not entirely surprising: Promoted Tweets are wonderful. Airline Virgin America sold 500 tickets within three hours....Read More

Consumption is up, dollars are down. In traditional media channels it’s the same lament time and time again: audiences are rising, but advertising continues to plummet.  Gourmet, Cookie, Modern Bride, Portfolio, I.D., Vibe, Blender, Domino, Metropolitan Home – the magazine body count is mounting. Over 400 magazines folded last year, despite the fact that a...Read More

The Wall Street Journal may have a long way to go before its new New York section becomes a must-read, but it’s making some headway with social media. When the newspaper launched its new section last month, it also announced a partnership with Foursquare. And while one of my colleagues might disagree with me on...Read More