The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there’s the question of how it translates to mobile.  To recap: the ‘cookie law’ covers the use by businesses of information stored on users’ ‘terminal equipment’ and this covers mobile sites and apps...Read More

As Google and Oracle duke it out in court over claims that the search giant violated copyrights and patents now owned by Oracle in developing Android, it appears that the battle may have wide-ranging ramifications. Yesterday, a jury decided that Google violated Oracle copyrights related to the organization and structure of Oracle’s Java APIs, but...Read More

Today, PulsePoint released new research in conjunction with The CMO Club and Digiday on what they are terming the Digital Divide. This report examines digital marketing capabilities, top challenges and priorities of brands, agencies and publishers. PulsePoint first decided to conduct a study to analyze the gap in perception between publishers, advertisers and agencies and...Read More

The marketing world is known for its love of hiring interns but with unemployment rates on the rise, are internships really going to lead to new jobs for graduates? And what are employers looking for? A new study by Millennial Branding and Experience reveal an employment gap between employers and students. Even though 91% of...Read More

Halifax released its new Home Finder smartphone app today, offering users a new method of searching for property information on iPhone and Android devices. Mobile is an important area for property companies, with a customer survey from Rightmove finding that 52% of respondents had used a mobile platform to search for a property. It’s easy...Read More