Publishers are constantly focused on producing original content. And the motivation goes beyond simply drawing in more viewers. According to a new study from the Online Publishers Association, ads perform better surrounded by original content relevant to the brand. For OPA’s purposes, that means that ads on its partner sites perform better than ads on...Read More

You may never have heard of Microbilt, a company that offers risk management solutions to small businesses. But chances are, you’ve seen one of the spots from their super-viral I Love Local Commercials campaign. Collectively, these send-ups of local TV channel, late-night spots for tattoo parlors, mobile home and furniture dealerships, and a Cuban-gynecologist-cum-auto-dealer have...Read More

The online ad industry already has enough trouble with the Federal Trade Commission. They don’t want President Obama making any more. Speaking in New York this week, Obama reiterated his interest in fixing Wall Street. But a Senate bill being drafted to achieve those goals, known as the Wall Street Reform and Consumer Protection Act,...Read More

The new trend in online sharing has been experiencing an explosion lately. Just yesterday, The New York Times did a story on the new ways that people are sharing their personal information online. But then today, it came out that one of those companies exposed some of its users’ credit card numbers to Google search....Read More

There are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit’s senior e-marketing manager, would dearly love to enlist all of them as members and donors. Advertising on pet and animal oriented sites is only the tip of the iceberg...Read More