Best Buy is one of the brands most known for its use of social media for customer service. The company now employs hundreds of employees that respond to customer questions and concerns via Best Buy’s Twitter feed @twelpforce. But the company continues to struggle with its approach to social media, just like everyone else. And...Read More

Jeffrey Hayzlett is a social media evangelist. As Kodak’s chief marketing officer, he’s led the company into new territory, reaching out to consumers online and changing the company’s structure in response. He’s hired Kodak’s first Chief Blogger and created the position of Chief Listening Officer, a role he thinks will be required at every major...Read More

Rolling Stone is making headlines today for relauching its website with complete access to its 43 year magazine archive — for a price. The music magazine has added all sorts of features online and plans to charge $3.99 a month for access. This is all part of founder Jann Wenner’s plan to protect magazine content...Read More

Back in 2008, online social networking startup Ning couldn’t give away free, hosted social networks fast enough. The company, which was co-founded by Marc Andreessen of Netscape fame, reportedly estimated that by New Year’s Eve 2010, it would host approximately 4m social networks. Social networks which would produce billions of daily page views for the...Read More

Film studios are getting a lot more comfortable with digital and social media as means of marketing their upcoming films. It’s not really by choice. Evidence is showing films that generate digital buzz pre-launch have much better luck at the box office.  Sony Pictures, for one, is looking to mobile to make headway with viewers...Read More