Chicago Steak Company had a problem that many online retailers share. The steak and seafood seller offers high quality products at impressive price points. But if you haven’t noticed, a lot of companies sell steak online. Looking to drive traffic toits web site, increase visitors and reduce the cost of customer acquisition, Chicago Steak found...Read More
Consumers may enjoy interacting with friends, acquaintances and strangers across social media channels, but that doesn’t mean they trust them as a source of advertising. However, a new host of companies are connecting brands to consumers through their social connections. Just as behavioral targeting has come under fire for tracking consumers online without their knowledge,...Read More
The message from Washington to the online ad industry has been ringing loud and clear: regulate yourselves before we have to do it for you. Taking another step in that direction, industry groups the IAB and the NAI released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of...Read More
Today Twitter is going live with its long anticipated ad platform. As we’ve already written, the ads will launch as a key-word based search product. But as Dick Costolo, the company’s COO explained today at Ad Age Digital today in New York, Promoted Tweets will eventually appear in every user’s regular Twitter stream. How will...Read More
Twitter sparked quite the controversy last week when news leaked that the microblogging service would possibly eliminate the need for many the third party features that have sprung up to support the service. The company has been historically open to developers building on its platform, letting third parties take care of everything from analytics to...Read More
