Rob Walker is best known for his writing for The New York Times magazine and his book Buying In, which explores the relationship between consumers and objects. As an offshoot of that, he has also been working on a project called Significant Objects, which resells inexpensive thrift store finds on eBay at a steep markup....Read More
Avner Ronen, the founder and CEO of video platform Boxee, has a lot of opinions that traditional TV providers don’t like. He expressed more than a few of them during a heated debate with Mark Cuban in SXSW that’s still ongoing. Today at the PSFK conference in New York, Ronen explained why he thinks charging...Read More
For a long time film studios have kept a subset of films away from critics before their premiere. The logic is that these films — from horror pics to big budget thrillers and comedies — might get bad reviews and will fare better going directly to the public. The feeling is that the approach might...Read More
How are brands and companies organizing around social media? In the case of some very large enterprises, with commitment and decisiveness. Last night in New York, the Social Media Advertising Consortium (SMAC) hosted an elite panel of marketers – all in the top social media role at a global organization – to discuss selling social...Read More
According to forecasters, digital advertising is poised to lead a rebound in the larger ad market. Revenue increases in the fourth quarter of 2009 are expected to continue. And according to the IAB, television advertisers shouldn’t be concerned that the growth in digital will come at their expense. According to the Interactive Advertising Bureau and...Read More