Two recent studies this week underscore a trend obvious not only to smartphone owners (a segment rapidly achieving dominance in the mobile phone market), but also to those early adopters of Kindles, iPads and the like. What matters in mobile is the data, not the vox. comScore found that in the three month period ending...Read More

As companies are quickly learning, creating a social media strategy without the ability to change major corporate funcitons can be futile. At the IAB’s Social Media Marketplace in New York on Monday, Coca-Cola’s director of media and interactive communications in North America made clear that her company is trying to avoid that. As Linda Cronin...Read More

Double-digit growth over the next five years? We’ll take it, particularly in the wake of a grueling recession. This according to Forrester, which is predicting that by 2014 US online retail will grow at a 10 percent compound annual growth rate  to reach nearly $249 billion. Correspondingly, the major Western European nations will grow at...Read More

Comedic site CollegeHumor.com is known for pranking its friends and audience, but those jokes don’t often involve free corporate publicity. Not so this week, when the site pulled an elaborate prank on New York, pretending that beloved West Coast burger chain In-N-Out would open a New York outpost this summer. It worked. Sites like Eater...Read More

Comedic site CollegeHumor.com is known for pranking its friends and audience, but those jokes don’t often involve free corporate publicity. Not so this week, when the site pulled an elaborate prank on New York, pretending that beloved West Coast burger chain In-N-Out would open a New York outpost this summer. It worked. Sites like Eater...Read More