For those who haven’t noticed, rumors are swirling that the internet is becoming a warmer, fuzzier place. This idea is gaining traction among the mainstream media, where articles extolling “The New Niceness” can often be found. Anyone who’s ever been involved in a flame war might find that hard to believe. And there are some...Read More

So you need to advertise to pot smokers locally. How are you going to (ahem) “weed” out broader audiences from your target demographic? MyMarijuana.Community.com just may be the hyper-local, hyper-targeted, vertical ad network for your media dollars. California Proposition 215 legalized marijuana use for medical purposes, turning marijuana into the number-one cash crop for California....Read More

As new ways to advertise and market products in the social sphere continue to proliferate, it’s important to keep track of what is performing best for brands. According to a new study from psychological research firm Psychster, sharable items increase both engagement and purchase intent.  And while it may be hard for branded content to...Read More

For the last 10 years, David Rogers has been the executive director of Columbia Business School’s Center on Global Brand Leadership, focusing on branding issues for researchers and executives. Three years ago, the Center began the BRITE conference, an event focusing on how technology is transforming brand building. His latest book, “The Network is Your...Read More

The New York Times announced plans to charge for web access to its content earlier this year, but it looks like Rupert Murdoch’s plan to “institute fair pricing for digital journalism” is going to beat Schulzberger to the punch. Today News Corp. announced that U.K. properties The Times and Sunday Times will go behind a...Read More