The next time your spouse asks you to pick up the groceries on your way home for work, you won’t have to do nearly as much work if your daily commute happens to take you through the State and Lake Station Tunnel in Chicago. That’s because internet grocer Peapod has launched a “virtual grocery store”...Read More

The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself. Mass media ideas that aren’t working anymore (like branding) are winding down as “what works” is becoming increasingly evident: direct response marketing. Like it or not, whether you’re a small business owner or a brand manager,...Read More

One question that we often get asked is ‘how can we develop world class digital capability.’ It often comes after companies have tried traditional methods that, when done in isolation, are doomed to failure.  A common tactic tried by many is to hire ‘digital gurus’ to come and magically fix their problems. They are then...Read More

A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit. The impetus for that comment was the Guardian’s Facebook app, which...Read More

The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way. This, according to the BBC, signals the death of the 1% rule. For those unfamiliar with it, the 1% rule states that in any given...Read More