It has been a few months now since Twitter rolled out its mobile ads, offering companies the chance to target its 55m mobile users. The social network says Promoted Tweets allow brands to target their followers as well as users “that share similar interests with their existing followers”. This sounds like a good product for...Read More
Once again we’ve put together the most senior and influential job moves in the US. This time we cover influential moves from Google to Ifeelgoods and Dell to SAP AG, another senior resignation at Best Buy, new hires at American Express and Eloqua and the loss of T-Mobile USA’s CMO. 3G PR brought on Tod...Read More
Econsultancy recently launched the UK’s first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry. Academic accreditation is provided by Manchester Metropolitan University (MMU) and courses currently available include analytics, SEO, and social commerce. I’ve been speaking to Vivien Underwood, our Head of...Read More
Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox? There’s a number of factors that cause emails to break, and its not always down to the email client. Litmus has put together this infographic to explain the journey emails take before they reach your...Read More
It’s been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm. I was amazed to see the reaction to the piece. It clearly seemed to strike a chord as it went on to be the most popular guest post on Econsultancy in 2012. But a lot has changed since then...Read More
