As publishers we tend to be quite concerned with the over-promotion of Google+ because it carves up the search landscape, is potentially another hoop that we have to jump through, and in some cases, the Google+ hosted version of a page will outrank the legitimate original source – which screws up the economics of online...Read More

Last week, we hosted a webinar on marketing attribution. We had a lively discussion about our recent attribution whitepaper, and we looked at Google’s solutions for attribution — including Search Funnels in AdWords and Multi-Channel Funnels in Google Analytics, and the Attribution Modeling Tool in Google Analytics Premium. During the webinar, many of you wrote...Read More

How do you feel about companies tracking your online behavior to target ads? Surprisingly, nearly 1 in 11 people like ad retargeting. However, over 3 in 5 people dislike it. response All (1250)  I dislike it because it feels creepy 62.3% (+3.1 / -3.3) I don’t care either way 29.3% (+3.1 / -2.9) I like more relevant ads...Read More

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. We’ll be discussing how to use updated custom reports.Every website is different, yet we focus much of...Read More

[Update: This blog post was updated at 3:00AM PST on 4/18. Default ad settings and smarter ad serving will now be available 4/19]Last year we introduced a new type of ad format that gave viewers choice over the ads they watched. These ads allow users to skip an ad after 5 seconds and are called...Read More