America Online is getting deeper into the online video act with the AOL On Network, a destination that will bring 320,000 videos and will feature 14 content channels. Along with the announcement comes the news that AOL will also be behind 7 new original series, several of them produced by Michael Eisner’s Vuguru production house....Read More

In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics. Conversion rate optimization is still a young discipline in the world of interactive marketing. The event was founded by Tim Ash, president of Site Tuners (a Website Optimizer Certified Partner). What’s...Read More

Six months ago, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup.” And two weeks from now, a panel of TV critics, YouTube producers and other experts will “take a close look at the most interesting and prominent of the...Read More

The introduction of custom variables to Google Analytics opened up many possibilities in measurement for site owners. It allows you to extend the dimensions tracked by Google Analytics to include facets that are meaningful to your business. For example, wouldn’t you like to know how your logged in members behaved differently to your casual visitors?...Read More

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, a few engineers from our team are sharing improvements they’ve made to Map Overlay reports.In...Read More