Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine...Read More

I was recently chatting with Jonah Stein about Panda & we decided it probably made sense to do a full on interview. You mentioned that you had a couple customers that were hit by Panda. What sort of impact did that have on those websites? Both of these sites saw an immediate hit of about...Read More

When: Wednesday, May 16, 2012 at 7pm Where: Google Los Angeles Come listen and learn from Brian Robbins and Joe Davola. They have produced an amazing number of films and tv shows (to name a few: FRED: THE SHOW, ONE TREE HILL, SMALLVILLE, ALL THAT, VARSITY BLUES, THE PERFECT SCORE, TWINS, THE NICK CANNON SHOW)....Read More

If you’ve recently looked at your Website Optimizer reports you may have noticed something different. Today we launched another new feature designed to help you better understand the performance of your variations: over time charts. With over time charts you can see the cumulative conversion rate of each combination over the life of an experiment....Read More

We’ve been listening to your feedback about Flow Visualization, and we’re excited to announce a number of significant upgrades that are available to all our users starting today. Events Flow We’ve expanded the Flow Visualization family of reports to now include Events Flow! This new feature can be found in the Content->Events section: What problem...Read More