Which do you trust most as a source of advice on important issues? People tend to trust friends & family and the mainstream media far more than they trust websites & search engines. Vote All (1204) friends & family 37.1% (+3.0 / -2.9) newspapers 32.5% (+3.0 / -2.8) search engines 19.3% (+2.6 / -2.4) social media websites 6.7% (+2.0 /...Read More
It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And on...Read More
Local Search Association President Neg Norton and LSA board Chairman and SuperMedia CEO Peter McDonald addressed the membership of the Local Search Starts Here conference giving a state of the industry overview. One of the messages McDonald relayed to the membership was that great opportunity exists in the local search space and that industry players...Read More
Local Search Association — “Search Starts Here” Headline Address: Christian Dwyer, Senior VP and GM, MapQuest Moderator: Matt Booth, Chief Strategy Officer, ILM Program Director, BIA/Kelsey AOL’s MapQuest has undergone many transformations over the years, changing owners, business models and leadership teams as it adjusts to new threats and opportunities. It has consistently survived and...Read More
Mary Boysman, VP of brand marketing and advertising, demonstrated that Aspen Dental clearly get the big picture on how to succeed with local media. Aspen Dental is the fastest growing dental practice company in the U.S. with 380 locations spread across 23 states. With growth plans of 60-plus locations added each year over the foreseeable...Read More