Happy New Year fellow testers! We’ve just made a change to the Website Optimizer tags that will help your pages load faster, improve data accuracy, and eliminate tracking errors when tags are not fully loaded. The next time you go to create an experiment, you’ll be given the new tags, which use asynchronous JavaScript. Asynchronous...Read More
For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Local SEO Spam, Coming to a Forum Near...Read More
Speaker: Will Scott, Owner, Search Influence Moderator: Michael Boland, Senior Analyst and Program Director There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers take advantage of the social revolution? BIA/Kelsey’s Mike Boland shared some data to set the...Read More
Two new features have shown up as “Coming Soon” in the Bing Business Portal: Marketplace and Lists. And like many features in the BBP, they show Bing’s intention to make the BBP a full-service marketing platform that goes far beyond local search listings. If you’re logged-in to the BBP, you can see the two new...Read More
We’re seeing three models in the new loyalty and engagement space: “punch cards” where merchants reward you based on how often you come back, “Frequent flyer” or diner points that give you a leg up on airline or hotel points for shopping, and the “universal currency” model that hands out points toward programs of your...Read More
