Was your site hit by Google’s new Penguin Update that targets spam? Are you not guilty as charged? Google’s got a new feedback form for that, as well as a method to report spam that should have been caught. I’m Innocent! The head of Google’s web spam team, Matt Cutts, shared… Please visit Search Engine...Read More

Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint. It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this: Used PPC...Read More

This is the fourth post in a series on optimising mobile websites for conversions. The previous three posts covered Content Prioritisation, White Space and Big ButtonsIn Summary: Making it easy to convert on a mobile device is key to maximising conversion rate. Mobile conversions must play to the strengths of mobile devices and simply replicating...Read More

The YouTube Blog announced that STR Skill School, a channel dedicated to showing soccer tips and tricks, is April’s winner for their On The Rise program.  The channel beat out Anaheim Ballet, Nurbexo’s beauty channel, and the Ultraslo channel where we see cool stuff in slo mo.  STR Skill School is based in the UK,...Read More

For the following study, we asked “Does this search result have ads on it? ” to 1,000 searchers, per search results. Due to these surveys requiring a smaller image (to fit the ad unit size) we chose search results that generally had more ads on them (typically 3 or 4) so that the background had...Read More