We built Google Analytics on the principle of democratising data — giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services we use daily. We learned from some of our largest customers that they have...Read More

That’s Old News! [Infographic] This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights: Facebook makes up 59.5% of news consumed online Since 2009, traffic to news sites from social media has increased by 57% “5 Ways Businesses Are Using Facebook...Read More

There will be a Google Analytics User Conference on in Spain later this month. Organised by our Google Analytics Certified Partners and sponsored by Google, please see the site below if you’d like to attend. Madrid, Spain – October 27th 2011Partners: metriplica, Watt, webanalytics.es Event Site: http://googleanalyticsconference.es Posted by Shane Cassells, Google Conversion Team Conversion...Read More

Excessive Complexity & Unintended Consequences Sergey Brin recently said: You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle...Read More

Many of you have shared with us difficulties you’ve experienced when using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re looking for better ways to visualise and quickly find those insights about how visitors flow through your sites....Read More