Forum calls for better lending information to support new National Loan Guarantee Scheme, increase choice and help alternative funders compete with banks. fpb.org – Latest news articles from the FPBRead More

Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most important… Please visit Search Engine Land for the full...Read More

UTI revved up their conversion rate with Google Website Optimizer. By conducting rigorous testing, making design improvements to their landing pages, and increasing AdWords investment to capitalize on their higher conversion rates, UTI cut their cost-per-application request in half and increased their request volume by more than 700% in in marketing campaigns that used the...Read More

The Forum of Private Business has responded to today’s Budget statement by the Chancellor of the Exchequer, George Osborne, by welcoming several measures on taxation as steps towards creating a tax system conducive to small business success, rather than a barrier to it. fpb.org – Latest news articles from the FPBRead More

UK businesses should brace themselves for significant increases in the cost of postal services after today’s announcement by Ofcom, which paves the way for Royal Mail bosses to set stamp prices themselves. fpb.org – Latest news articles from the FPBRead More