If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge.  The state of constant change requires...Read More

At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before.  Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience. Let’s assume for a second that deja vu is real.  If you found yourself in a...Read More

Last year we started experimenting with the idea that you could find the next big thing on YouTube. YouTube Slam pits two videos against each other, where you get points for picking the crowd favorite. In just a few months, hundreds of thousands of you cast more than a million votes on Slams we created,...Read More

More users. More screens. More content. Same time. Same customers. Same goals. As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How...Read More

Web agencies often rely on Excel and Word to create analytics reports for clients. It’s a manual process that involves a lot of copy and pasting. Yet an agency’s main value-add isn’t report creation, but analyzing data and providing key findings and recommendations to clients. And while Google Analytics provides the tools to slice and...Read More