It’s often noted that the deal-a-day space is burgeoning because it is so easy to enter. Success, however, is another matter. Understanding the key drivers of success requires data, and Jim Moran, founder of Yipit, shared some data-driven insight on deals this morning in “Group Buying by the Numbers” at ILM East in Boston. Moran calls Yipit...Read More
The Forum of Private Business and the Institute of Financial Accountants (IFA) are calling on the Chancellor George Osborne to use Wednesday’s budget to give generous tax breaks to private lenders who support firms in need of finance. fpb.org – Latest news articles from the FPBRead More
In the diverse yet confusing local advertising ecosystem, the new mandate calls for media companies to engage local business clients with holistic solutions that engage their customers in new ways. Deals and mobile optimization have received the lion’s share of attention, but targeted lead generation is another vehicle through which publishers can connect with local...Read More
Mobile is playing an increasingly large role for deal a day, with some companies seeing it accounting for 20 percent to 25 percent of their traffic. But making transactions from mobile devices remains a work in progress. There is apparently no PayPal equivalent for mobile. It’s an issue that Monster Offers, a publicly traded daily...Read More
