We’ve talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a dip, and you might wonder how to keep it afloat...Read More

Today at the eMetrics conference in Washington DC we announced the new Website Optimizer Experiment Management API. The API allows for the creation and management of experiments outside of the Website Optimizer interface. I’d like to share a bit about why we are so excited about the API. Today, creating and launching a Website Optimizer...Read More

There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcasters, agencies, and advertisers the question is how are users engaging with this media and...Read More

Since launching, YouTube Next Creator has helped chefs cook up better videos, trainers get more people into shape and non-profits extend the reach of their causes. So figuring out which category to tackle, well, next, was a bit of a challenge. Rather than deciding ourselves, we asked you to make the tough decision for us....Read More

Negative SEO vs Sabotage Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say “not me” but how do they operate optimally in both the short term and long term if they never operate near...Read More