Colin O’Keefe and I started off each day before Avvocating 2012 with a beautiful ferry ride across the Pudget Sound from Bainbridge Island to downtown Seattle. Little did we know, one of Avvocating’s media sponsors, Larry Sivitz, was also making the same trek each morning. During his interview with LXBN TV, Larry, founder and publisher of Seattle 24×7, talked about his impressions of Avvocating, what his company does, and the increasing focus on social media in search engine optimization and marketing efforts.
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