For years there has been 3 areas of online marketing:
Search Engine Marketing (SEM) was dominated by Google, Yahoo and Bing. In the last few years, Social Media Marketing has taken off in a big way with Facebook, Twitter, LinkedIn etc and is completely different to that of SEO.
Then you have Reputation Marketing, with companies like Yelp, Amazon and Ebay, whose main focus is not SEO or Social Media, but people who are looking for products and services based on reputation.
Reputation marketing is different to reputation management. Reputation marketing is about promoting and marketing your customers’, clients’ or patients’ positive reviews about your business, rather than minimizing the negative effect or bad reviews. This in turn can help build up your businesses’ online reputation in the search results and catch the attention of potential customers when searching for the product or service you provide.
That has all changed! Today we have:
Search Engine Marketing
all together with Google Maps/Google My Business, Bing Local and Yahoo Local, as well as the other local websites and directories. You now need to focus on reputation marketing because it has all blended together in every way that businesses market online.
Everybody now knows that when anyone types a business name and their town/location, one of the first things that appears is their reputation, if they have one. Not having one can be as bad as having a negative reputation!
Before anyone buys a product or service, they check the reputation/reviews of that product, service or business to make sure that it it’s worth it.
Q: How often do you look for reviews when you are searching for a product or service online? That restaurant, that new camera or hotel?
Which ever direction you take with regards to your online marketing, you have to create a strong reputation marketing strategy and execute it well.
According to BrightLocal.com’s 2018 Local Consumer Review Survey found that:
That’s over 2 our of 3 people who go online, read business reviews before they do anything. The question I here you ask yourselves, is “are they really influenced by those reviews?”
Q: How do online customers reviews affect your opinion of a local business?
A: 91% of 18-34 year olds trust online reviews as much as personal recommendations
Make no mistake, reputation marketing is here and is going to be the dominant factor on whether some one picks up the phone and calls your business or not!
Do you trust online customer reviews as much as personal recommendations? Appreciation and value of online reviews is growing as more consumers trust online reviews as much as personal recommendations. According to a report by BrightLocal:
After reading “Why You Need Reputation Marketing“, we hope you can see how important a 5 Star reputation is to your business. If you would like a 5 Star reputation, then call us today on 01689 602 248 to learn more, alternatively email us. You can learn more out our Reputation Marketing Services here.