When most people talk about “Social Media,” they only concentrate on Facebook and Twitter. While these are the biggest social media sites, they are certainly not the only ones doing well. LinkedIn has managed to gather approximately 100 million users and is now one of the most influential social media networks on the internet.
You have probably received an invitation to LinkedIn from a friend or peer over the past few years. Did you accept? Do you even have a LinkedIn account? If not, you are missing out on a huge networking opportunity.
Many local businesses ignore this platform simply because they don’t understand how powerful it can be for exposing and growing their businesses.
LinkedIn is the most popular social networking sites when it comes to online “business networking”. It is a platform that allows business people and professionals all over the world, regardless of their industry, to connect with other professionals.
It is a great environment where individuals connect with multiple like-minded individuals who share interests in the business and professional world. LinkedIn users can even display updates on recent projects and give other users an opportunity to see what they are working on.
The aim of the connection is to share information, market products and services, find jobs, form business-to-business relationships, and much more. LinkedIn is basically free to use, but has premium paid packages that contain more functionality.
LinkedIn works similar to other social networks. You join by simply signing up and then creating a profile which should include any information about yourself that you want to share; such as, employment history, education, achievements, and more. You can then easily link your account to other social network sites, websites and blogs to increase exposure to your profile.
From these numbers, you can draw a simple conclusion; LinkedIn is an important part of social media that can boost your business if approached properly. LinkedIn is here to stay so you can confidently direct your efforts to improving your business through this powerful social media tool.
Imagine being able to keep track of industry developments and related news just by logging into your LinkedIn account. Connecting with other businesses in your industry can prove to be a very profitable thing. It provides great opportunities in terms of business ventures that would have been missed without it.
For instance, if you run a Fashion Design business, you can connect with groups in this line of business. Doing so will allow you to gain access to a wealth of information as well as connect with other related businesses in that field, such as marketers and distributors who can help expand your company even further.
If you are searching for highly qualified employees, then LinkedIn is one way to find them. LinkedIn is a platform that has a large number of freelancers and job-seekers who possess skills that can take your business to new horizons.
The success of LinkedIn is fuelled by the profile you create and how much you reach out to other people.
In other words, social media sites such as Facebook and Twitter are more geared towards “social networking,” while LinkedIn is more geared towards “business connections.”
With multiple opportunities in hand, small business owners have the power to better their businesses using LinkedIn. It is a great marketing tool that is worth learning if you are serious about growing your business.
With so many different social networks on the internet, it may be hard for you to decide which ones you should use. While LinkedIn may not seem important, it could be the missing link you need to take your business to the next level.
Click here to check out my LinkedIn profile
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.