Just What is Search Engine Optimisation?

Just What is Search Engine Optimisation?

Some of you may have heard the term search engine optimisation, or as it is known in short SEO and some of you won’t have but one thing is for sure if you haven’t you soon will. This is due to the fact the Internet is one of the fastest growing forms of media so everyone will want to make the most of it.

If you want to give your website the best chance of success I recommend that you enlist the help of a search engine optimisation company. An SEO company work on your behalf to get your website to appear in the top 20 (first two pages) of the search engine results. The reason for this is because people are much more likely to buy your products or services if you appear in the top results as you are seen as the most trusted website to do business with. So just how does search engine optimisation work?

SEO is all about designing and wording your website so that it matches what people are typing into their search engines. So for example if your website is all about selling cars, think about what someone might type into their search engine in order to find your site; buying a car is one of the most obvious. Buying a car would then become your key search term, which you should target. To target this search term you should make sure that the text that appears on your website includes a lot of information about buying a car so that when the search engines scan websites for the ones that are most relevant to that search term yours appears in the top search engine result spots. This is known as optimising your website.

There is a lot that you can do to optimise your website, one being to write the text for your website with keywords in mind. Another way is to circulate promotion articles for various article directories that link back to your website; this is important to drive traffic to your website. The optimisation of your website doesn’t however just revolve around the text that is placed on your website; it also refers to the design of your actual website. You need to make sure that in the actual design of your website there is a lot of text as oppose to a page full of images. Graphics and images aren’t picked up by the search engines so you could have the most perfectly designed site ever but this won’t help you when it comes to driving traffic to your website in order to attract more customers; you need your website to be text rich.

There are many companies available who can help you with all aspects of your search engine optimisation is you are unable to perform it yourself. These SEO companies will run campaigns on your website, which means they will work on your site for a certain amount of hours every week in order to give your site the best chance of success. The amount of hours that is spent working on your website depends on how much you can afford to have done.

So if you want to get the best out of your website then contact a search engine optimisation team today and get started straight away.